A snapshot of work across local business, brand campaigns and international media.
PepTalkHer
An EDM campaign that generated significant interest and converted readers into sign-ups for an eight-week course, plus the copy and strategic framework behind a card game designed for professional women. Working closely with the CEO, every word was built around a deep understanding of the brief, the audience, and a tone of voice that had to feel unmistakably theirs.
Destination NSW
A multi-year partnership between MTV Australia and Destination NSW brought to life across two flagship activations — MTV Trippers, a digital and linear series, and MTV Beats & Eats, a music and food festival. From responding to the brief and shaping the creative concept, to writing copy across web and social, producing native editorial content and rolling out all social content from the series — a high-volume, multi-platform campaign delivered end to end.
