Hi, I'm Lisa.

I'm a journalist, brand and content specialist, and a storyteller at heart — with 15+ years helping businesses find their story and tell it in a way that actually lands.

I cut my teeth in newsrooms and studios at Channel Nine, the BBC, Discovery Channel, MTV and Comedy Central, where I learned that a good story isn't optional — it's everything.

The bulk of my career was spent at VIACOM (now Paramount Global), where my role grew to sit inside the commercial, marketing, brand and partnerships teams — shaping ideation, strategy and execution across a huge range of projects.

I've wrangled a pig for the launch of TLC on the Discovery Network, helped Steve Aoki throw cakes into an electrified crowd at a festival I helped build from the ground up, and managed the strategy and content pipeline for a multi-million dollar tourism board partnership. I've built an email marketing campaign to launch a startup's new course, and shaped a social-led content series to help a small real estate business connect with its community. If there's a hat — chances are I've worn it.

Since going freelance, I've worked with everyone from startups chasing mould-breaking strategy to established businesses repositioning for growth — and plenty in between. The common thread? They knew they could be communicating better. They just didn't know where to start, or which story would actually move their audience.

That's where I come in. Nothing lights me up quite like digging into the heart of a business and pulling out the story that gets them noticed.

Let's chat about how I can bring yours to life.